Demario Adkins grew up in foster care and experienced poverty. His early life included personal adversity.
His journey from those circumstances toward building businesses plays a central part of his public narrative. He often frames his path in terms of overcoming challenges and systemic limitations.
Adkins is involved in several business and service‑oriented organizations. Key among them:
VirtuAssist : A virtual assistant staffing agency he founded and currently leads as CEO.
Behavioral Health Services of Virginia and Autism Services of Virginia : Other agencies he runs. These are in health & human services, focusing on behavioral health and autism services.
VirtuAssist is positioned as a service that helps business owners and entrepreneurs by offloading non‑revenue‑generating tasks. Some features & particulars:
It offers real human assistants (not AI) to take on administrative work, customer service, sales outreach, bookkeeping, marketing, and so on.
The pricing is quite competitive: hourly rates in many cases are $8‑10/hour for virtual assistant services.
There are promotions for new clients: e.g. a $1 first‑week trial and 50% off the remainder of the first month under certain conditions.
Adkins’ public messaging places emphasis on several themes:
Cost efficiency & scaling : Enabling small to medium‑sized businesses to scale without the overhead of hiring in‑house staff.
Vetting, human support & quality : Emphasis that the assistants are real people, vetted, skilled.
Resilience & giving back : Drawing on his own story — from foster care, poverty, etc. — as motivation. Also, he leverages that narrative in his podcast, leadership, and public speaking.
Faith : His faith is part of how he contextualizes his work. It comes up in his podcast and personal reflections about what drives him.
Some of what is known about VirtuAssist’s scale, recent changes, and connected organizations:
The company claims to serve over 1,000 businesses across the U.S. via its virtual staffing services.
VirtuAssist recently launched a client portal for improved task tracking, communication, performance management.
It’s part of a broader expansion of services under Adkins’ leadership, alongside the behavioral/health service arms.
The hourly rates ($8‑10) suggest VirtuAssist is working in a competitive space, likely leveraging remote/global assistants to manage costs. That strategy has benefits (lower cost, flexibility) but also challenges (turnover, reliability, managing quality).
Client trust is key: since services like virtual assistance require reliability, clear communication, managing expectations, etc., the success of growth depends heavily on operational systems.
The messaging around faith and personal adversity indicates that part of his brand is not just “what services we provide” but “why we do it,” which can resonate strongly with certain audiences.
